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The first advert Apple ran after Steve Jobs came back to the company was “Think Different”. You may remember it, it featured people like Gandhi, MLK, Amelia Earhart, and Picasso as folks who literally changed the way we saw the world.
What it didn’t feature was a computer, or indeed any product at all. It was the kind of crazily genius move you’d expect from an Apple led by Steve.
Goodnight, Steve. And good luck, wherever you are.
